If you've ever been in sales for any company and you're not quite certain of the product your selling, you know the moment when you've lost your audience. You want to stop right there and yell, "BUT wait, there's more." Instead you ramble on, spewing out a rehearsed sounding speech about the gizmo your peddling. Through the years I've had plenty of those moments. They happened when I was talking to a prospect on the telephone or when I was trying to sell one more thingy for a company I wasn't even sure of. Maybe I didn't do so well back then. I didn't really believe in what I was selling, I was young and inexperienced and I was unenthusiastic. Through the years I never gave up trying to sell this thing and that thing. I even made some money and in return I gained valuable insight into my selling skills.But all that has changed now. I find it so enjoyable to keep my audience listening these days. It's so much easier because I believe in what I'm doing. I know when I start talking I'm offering a great idea, a really great bargain and more. I have no problem smiling or getting my point across in an enthusiastic manner. I know exactly what benefits our magazine will have for the community. I know it is a positive uplifting publication. I don't worry about selling ads these days, because I know I'm not really selling anything. I'm offering a respite from all the bad news, from disgruntled attitudes, from crime reports and rainy weather. I'm delivering a positive outlook, fun things to do, ways to save money and a little bit of humor to get us all through. I'm promoting the community, helping build a future for our children and putting a smile back on a weary face. I'm not selling ads, I'm selling a belief in a better way of living. So next time I stop by your place and we talk about the magazine and you seem a little too hurried, a little too worried and I feel like I'm losing my audience...I'll just simply say, "BUT wait, there's more, a whole lot more." and I'll show it to you.
